A tribute to many years spent along the sea, and seasons of soaking up the surf and beauty in Hawaii, beachy culture became a heavy influencer in Chele’s origins. The ocean has always brought a sense of tranquility and comfort to the world - a feeling conveyed at James Michelle and now, through Chele.

Chele, pronounced as/SHel/, was born out of the desire to find the perfect white T-shirt. Designer Jamie Israel has been collecting vintage T’s for nearly 20 years now - searching for the best shapes, textures, lengths and sizes. All of this partnered with her love for coastal hues and the serenity of the ocean inspired her to create a line that embodies Chele’s vintage feel and modern edge.

As a believer in quality and uniqueness, as well as having the desire to provide that perfect piece that lays just right. Chele is excited to present the culmination of a twenty year passion finally coming to fruition. Only the best qualities have been taken to create a style that reflects the breezy vacations and dreamy getaways we crave from salty shores.